Cash Financial Service Group

Service: Brand Identity Design

New reception design

“A brand symbol conveys the corporation’s vision, not just its business nature.”
– Winston Cheng, Design Director of ETMSCA


We listen to our clients’ mission, vision, and story.
A brand logo is a tool that helps your brand and business stand out and be easily identified in the market. We deliver bold and simple ideas through storytelling and thoughtful design to get your brand not only seen, but noticed.

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Brand Logo Renovation
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New signature installation in the head office reception
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Corporate Identity Guideline

About the Brand Symbol

 

We retained the commonly used abbreviation “CFSG” and determined with the client that “時富” (“wealth over time”) should be the central point of the company’s brand identity, conveying the important message that “time is wealth 時間就是財富.” Therefore, we designed a time logo consisting of hour and minute hands forming an upward and forward (positive) arrowhead. This symbolizes that CFSG is a company that keeps pace with the times and is able to provide customers with the correct investment plans, thus increasing their assets.

 

Contact us: info@etmsca.com